http://www.connectedcareer.com/2006/12/top-3-counter-intuitive-marketing-tips/ Sat, 08 May 2010 19:51:17 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.connectedcareer.com/2006/12/top-3-counter-intuitive-marketing-tips/comment-page-1/#comment-134 Mike Murray Tue, 19 Dec 2006 17:20:58 +0000 http://episteme.ca/wp/?p=160#comment-134 Brilliant, Mike... I love it. :) Brilliant, Mike… I love it.

]]> http://www.connectedcareer.com/2006/12/top-3-counter-intuitive-marketing-tips/comment-page-1/#comment-133 Michael Schaffner Tue, 19 Dec 2006 16:37:26 +0000 http://episteme.ca/wp/?p=160#comment-133 Are you receiving enough complaints? After all we want to maximize the number of complaints, right? Although at first blush this seems like a ridiculous idea, it turns out we really need do need to maximize the number of complaints. Complaints can be a valuable form of communication, albeit not Are you receiving enough complaints? After all we want to maximize the number of complaints, right? Although at first blush this seems like a ridiculous idea, it turns out we really need do need to maximize the number of complaints. Complaints can be a valuable form of communication, albeit not

]]> http://www.connectedcareer.com/2006/12/top-3-counter-intuitive-marketing-tips/comment-page-1/#comment-132 Michael Schaffner Tue, 19 Dec 2006 16:26:18 +0000 http://episteme.ca/wp/?p=160#comment-132 How about: 4. *We need to reduce the number of complaints* Complaints are bad, we need to reduce the number we receive. Let's work to get our customer to stop calling and complaining. 4'. *We need to maximize the number of complaints* Complaints can be a valuable form of communication, albeit not always a pleasant one. But it does mean that you and your customer are talking and interacting. The goal is to get complaints by solving problems which, in turn, encourage your customers to communicate with you not only with complaints but questions and new requests. Complaints and service issues can be a fantastic opportunity for customer interaction. How about:
4. *We need to reduce the number of complaints* Complaints are bad, we need to reduce the number we receive. Let’s work to get our customer to stop calling and complaining.
4′. *We need to maximize the number of complaints* Complaints can be a valuable form of communication, albeit not always a pleasant one. But it does mean that you and your customer are talking and interacting. The goal is to get complaints by solving problems which, in turn, encourage your customers to communicate with you not only with complaints but questions and new requests. Complaints and service issues can be a fantastic opportunity for customer interaction.

]]>