Finding the Fortune
January 3, 2007
Over at his blog, Paul Allen talks about a recent talk that he attended on internet marketing. There are a few brilliant gems in that article, but this one was the most important, as I see it:
“Chrisâ€™s main point is that a very important part of internet marketing is capturing email addresses from customers so that you can follow up with them with useful information and offers. He kept saying, â€œthe fortune is in the followup.â€”
While this is true in internet marketing (and, while you’re reading this, please enter your email address in the box on the right so that I can follow up with you), this is especially true when it comes to building a network and building a career. Keeping in touch with people and ensuring that you follow up with them when you need to is the way that you build strong connections throughout your network, and build a strong team of people around you.
This is one that I have struggled with throughout my career – follow-up is one of the simplest concepts in theory, but one of the most difficult in practice. But it’s really one of the main keys to a long and successful career.