Watching Friends Get Laid Off

December 19, 2008

An article over at Advertising Age talks about watching your friends and colleagues get laid off, and it reminded me of why we’re doing this. From the article:

“You’re in a funny position,” Mr. Nawrocki said. “When you watch people have to leave, and you know they were good, you wonder why they had to go and you stayed. You’re scared because you’re thinking ‘Boy, that could have been me.’ ”

Watching those around you get laid off, whether within your company or just within your circle of friends, is a constant reminder of how fragile the idea of “job security” truly is. In the roller-coaster that is this economy, more and more people are afraid for their jobs every day.

In the people that we talk to, the overwhelming fear of job loss is becoming a constant theme. And it was what got Melina and I thinking about the idea of the Career Bailout. It’s a program for those who haven’t yet been faced with a genuine Career Crisis, but are facing the uncertainty of potential layoffs, firings or closures.

There’s a lot of that going on right now. We created the Career Bailout program to help you through it with as little stress as possible.

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Yes, you have a personal brand.

December 18, 2008

I would have liked my first new post on this blog to be full of wisdom and good advice. But, for today, my good friend Jason Alba stole my thunder. His post for today was entitled If you don’t have a personal brand, and you need to read it.

As Jason points out, we all have a personal brand:

Everyone has some kind of branding, and I bet people will be able to sum you up in a few words… like “John is a really nice guy,” or “John is the best _____,” or something like that.

The difference is, most people just allow the world to decide on their brand, without spending any time or effort making their brand count.

So, as the end of this year comes up, it’s time for you to decide what your brand is going to be. And if you don’t, well, then I’ll steal a quote from Rush (the band, not Limbaugh): “If you choose not to decide, you still have made a choice.”

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