September 25, 2009

Here is a scenario.

Julie wants a job. She sends in her resume and somehow gest an interview with a company. Julie shows up for the interview and the first question asked is “What do you know about our company?”.

The problem is, Julie didn’t research the company beyond a quick glance through their website for the job posting and contact information. She knows the general industry, but none of the details contained on the website or available in a quick google search.

Her answer is “Your company is a leader in the paper cup industry.”

1 point for the right industry, 0 points for any other information.

To the interviewer, if you are really interested in the position, you know something more. Facts like these show you have done some degree of research, you have put in some effort and actually are interested in them, not just any job:

  • How long the company has existed
  • Company size
  • Annual revenue
  • Market share
  • Bonus: Challenges they face
  • Bonus: Ideas you have to help with challenges they face

Your perceived value increases when you obvious interest in and understanding of the company increases.

So, before the next interview, research the company!

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