Yes, you have a personal brand.

December 18, 2008

I would have liked my first new post on this blog to be full of wisdom and good advice. But, for today, my good friend Jason Alba stole my thunder. His post for today was entitled If you don’t have a personal brand, and you need to read it.

As Jason points out, we all have a personal brand:

Everyone has some kind of branding, and I bet people will be able to sum you up in a few words… like “John is a really nice guy,” or “John is the best _____,” or something like that.

The difference is, most people just allow the world to decide on their brand, without spending any time or effort making their brand count.

So, as the end of this year comes up, it’s time for you to decide what your brand is going to be. And if you don’t, well, then I’ll steal a quote from Rush (the band, not Limbaugh): “If you choose not to decide, you still have made a choice.”

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